A structured workspace for diagnosing and strengthening your client's messaging β from buyer empathy to competitive positioning to benefit clarity.
Section β
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Empathy Map
Build a deep, research-backed buyer persona. A 20-question survey captures goals, fears, buying behavior, and perception gaps. The finished map organizes insights across six zones β what they think, hear, see, and do, plus their pains and gains β surfacing the central tension that drives your strategic recommendations.
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Messaging Scorecard
Score the client's current messaging across key dimensions β clarity, differentiation, proof, urgency, and more β alongside a primary competitor. Identify top strengths to amplify, critical gaps to close, and generate three priority recommendations with an overall positioning score.
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Features β Benefits Gap
Map every capability to an explicit buyer benefit. For each feature, diagnose the gap between what the client currently says and what the buyer actually needs to hear. Assign target buyer, gap severity, and priority to build a clear rewrite roadmap for the client's website and sales materials.
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Reference Guide Included
Benefit statement formulas, gap-level definitions, and copy principles are built into every review to guide your analysis.
Recommended Workflow
1
Start with the Empathy Map.
Fill in the persona survey before your client call. Complete the six zones after research or interviews to capture the full buyer picture.
2
Run the Scorecard.
Score the current site and one competitor across every dimension. Let the gaps between scores guide your written findings and priority recommendations.
3
Complete the Benefits Gap.
Pull features from the current homepage or sales deck. The gap analysis becomes your rewrite brief β what to say, to whom, and how urgently it needs to change.
4
Share the client view.
Use the Share with Client button inside any review to send a clean, read-only version for alignment before your strategy session.
Your Reviews
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